Pernod Ricard Global Travel Retail (PR GTR) is gearing up for its participation in the upcoming TFWA World Exhibition & Conference in Cannes this October, riding high on a remarkable sales boost of 40% during FY23.
This occasion will also mark the farewell of Mohit Lal, who has served as Chairman & CEO for over 23 years at Pernod Ricard, as he steps into retirement. Taking the reins as the new Chairman & CEO will be Laurent Pillet.
Looking ahead to a promising FY24, PR GTR has plans to launch a total of 56 new products in the next year, including 19 exclusive items designed for travel retail. At TFWA Cannes, the company will unveil its latest innovations from both well-established and emerging brands. This showcase will include new offerings from Royal Salute, Ballantine’s, The Malts portfolio, Martell, Absolut, Chivas, and other brands. Additionally, there's excitement brewing around a new global travel retail exclusive limited edition, which will be revealed during the event.
In alignment with their strong aspirations to foster growth in the ultra-prestige category, PR GTR will demonstrate how they are meeting the evolving demands of consumers through exclusive products, cutting-edge retail designs, and sophisticated training tools. Their fully sustainable booth will once again make an appearance at the event, showcasing best practices in zero-waste exhibition booths and retail activations.
The TFWA Cannes Exhibition Booth was designed with sustainability in mind, constructed to adapt and endure with zero waste ending up in landfills or incineration, using innovative sustainable materials. This aligns with PRGTR’s S&R Circular Making strategy, which has been implemented across 100% of their retail projects. Since the launch of this strategy in 2021, PRGTR has achieved a 48% reduction in CO2 emissions and has tracked over 700 reports using its award-winning Lifecycle Analysis (LCA) tool over two fiscal years.
Continuing their commitment to sustainability, following the success of the 'Good Spirits' sustainability-focused event for media in 2022, the company will once again host journalists for a thought-provoking panel discussion this year. The discussion will explore the role of behavioral science versus creativity in consumer engagement within the retail sector.
Mohit Lal shared his thoughts, saying, "With passenger numbers now at approximately 90% of pre-COVID levels and ongoing recovery in Asia, we are delighted with our strong performance, particularly in Scotch, Martell, and Absolut during FY23. As we maintain this momentum into FY24, we are thrilled to return to TFWA Cannes. This event regains its strength in terms of exhibitors and visitors. The TFWA World Exhibition & Conference continues to provide a valuable opportunity for us to connect with key customers and partners. For me, it's also a chance to bid farewell to business partners and personal friends with whom I have cherished so many fond memories."
Laurent Pillet added, "I am eagerly looking forward to attending the TFWA World Exhibition in Cannes for the first time. I believe that this event offers the perfect platform for our business to engage with all industry stakeholders and share essential insights that support the consumer journey. I am eager to demonstrate how we prioritize travelers at the core of our operations, in collaboration with our partners, which is vital to our ongoing success."
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