Finland's Finavia has introduced ten retail concepts at Helsinki Airport, with an emphasis on featuring domestic brands such as Ruohonjuuri, Viaminnet, and Lumene.

Nora Immonen, Helsinki Airport's Director of Commercial Services at Finavia, expressed pride in the representation of so many Finnish brands at the revamped Helsinki Airport, emphasizing the importance of showcasing Finnish work and expertise on the international stage.

These store openings come as passenger traffic at the airport continues to recover, registering 10.3 million passengers in the first eight months of 2023, with 89% traveling on international flights.

In addition to the eco shop Ruohonjuuri, Moomin Shop, and Kankurin Tupa souvenir and Christmas shops, other Finnish brands have joined Helsinki Airport's retail line-up. Viaminnet, a jewelry and design specialist, and cosmetics brand Lumene have also opened stores at the airport.

These new openings are anticipated to create a total of 70 new jobs at Helsinki Airport. Most of the shops are located in the new experience area, which is being developed on the site of the airport's former departures hall.

Immonen commented that Finnish architecture, wood-based design, and unique brands will transform the area into an exciting meeting place at the heart of the gate area. The completion of this area marks the culmination of Finavia's historic development program at Helsinki Airport, set to conclude in the autumn.

To enhance the airport's retail offerings further, Relove has introduced its café and shop concept, becoming the world's first second-hand shop at an airport, as stated by Finavia.

Immonen highlighted the airport's commitment to continuously evolving its offerings to align with passenger trends and preferences. She also noted that Helsinki Airport recently earned recognition as the best airport in Europe in its size category, reflecting the successful changes made to meet customer preferences.