News Retail Real Estate : Pour Moi Expands Retail Footprint with New Chester Pop-Up Store

Lingerie brand Pour Moi has extended its brick-and-mortar presence with the launch of a new pop-up store in Chester, inaugurated on Friday, November 11, 2022.

Founder and CEO Michael Thomson expressed his excitement about the new store's opening, noting that it coincides perfectly with the holiday shopping season and Black Friday deals. He added, "Our long-standing flagship Chester store has been very successful over the years, so we think this is the perfect opportunity to expand our retail footprint."

The pop-up store will feature Pour Moi's clothing, nightwear, and sportswear collections, which are not currently available at their flagship Chester location. This marks the beginning of their expansion plans beyond their single flagship store.

Sales at the Chester store have seen impressive growth, with a year-on-year increase of 143% and a 98% boost compared to the previous year for the same month. Given the ongoing success of the flagship store, Pour Moi decided to open a pop-up store exclusively dedicated to the clothing collection, in addition to a few other key categories.

The clothing range will include wardrobe essentials, fashion-forward pieces, and festive partywear for the holiday season.