News Retail Real Estate : Edward Sexton Returns to Savile Row with Grand Opening of Flagship Store
Edward Sexton is set to make a triumphant return to Savile Row with the opening of its new flagship store, positioned at the heart of this renowned hub of British bespoke tailoring.
In collaboration with renowned interior designer Daniel Hopwood, this new store not only marks a significant homecoming for the Sexton brand but also represents a continuation of Edward Sexton's legacy on the iconic street. Located at No.35 Savile Row, the store is situated just a stone's throw away from the site of the first shop where Edward Sexton and his then-business partner Tommy Nutter co-founded Nutter’s of Savile Row back in 1969. This return to Savile Row holds particular significance for Sexton, who is now entering his sixth decade in the world of bespoke tailoring.
With Studio Hopwood's unique touch, the brand has described No.35 as being more akin to the boutique of a Bond Street designer brand than a traditional bespoke tailor's shop.
Dominic Sebag-Montefiore, Sexton’s creative director, expresses the brand's approach to luxury: "For us, luxury is about being welcoming, warm, and indulgent. We hope to give our clients that experience when they come into the shop, both with the product and how we engage with them. I want people to take their time and engage with our world rather than shop in a more structured, rigid way that you might find elsewhere on the street."
Daniel Hopwood, founder of Studio Hopwood, shares his enthusiasm for the project: "The creativity of Dominic and Edward were both very exciting to me. It’s been a genuinely collaborative process from start to finish. I’m proud of the flow of the store, the way it will welcome people, and how special it feels when you first walk in. There are many things I love about Edward Sexton, but I’m particularly attracted to the Art Deco feel that resonates throughout the house."
To mark this momentous occasion, Sexton has released a brand-new film that encapsulates the themes of sartorial rebirth. Taking inspiration from David Bowie’s 'Life on Mars,' the film stars former Royal Ballet Principal Edward Watson as the embodiment of Sexton's return to Savile Row. You can view the full film here.