Shiseido Travel Retail Invites You to Rediscover Beauty in Travel
Shiseido Travel Retail, located at Riviera Village RJS, is igniting a fresh appreciation for beauty in travel with its participation in the TFWA World Exhibition & Conference 2023. As global travel stages a comeback, Japan, where Shiseido is headquartered, greeted its highest number of tourists since the pandemic, welcoming 2.32 million visitors in July.
Taking advantage of the return of travelers to Japan, Shiseido Company Limited introduced 'Sightseeing Japanese Beauty' in August—a novel digital platform designed to showcase the allure of Japan and Japanese culture to travelers. Supported by the Japan National Tourism Organization (JNTO), the WeChat mini program aims to reignite interest in Japan as a travel destination by highlighting unique Japanese experiences, attractions, and products.
Recognizing that authentic moments of "Kandó" (a Japanese expression signifying deep emotional resonance) are more valuable than ever in the post-pandemic era, Shiseido Travel Retail is launching #MyKando, a social-first initiative. This initiative seeks to inspire individuals to celebrate heartfelt moments of awe as they rediscover beauty in travel. Whether it's returning to beloved places, exploring new horizons, or finding wonder in every journey, Shiseido Travel Retail invites the travel retail industry to share their Kando moments as they re-engage with the world.
Share your Kando travel moments on social media with the hashtags #MyKando and #TravelWithShiseido.
Embracing the Theme of "Kaze" (Wind) and Nature
At Cannes, Shiseido Travel Retail will breathe life into the concept of "Kaze" (wind) with an authentic presentation of Japanese beauty, heritage, aesthetics, and Omotenashi (Japanese hospitality). This immersive experience will be anchored by a diverse portfolio of prestigious skincare, makeup, and fragrance brands.
Philippe Lesné, President & CEO of Shiseido Travel Retail, shares, "The return of travel presents an opportunity to connect with travelers in new and meaningful ways. This year, as we reimagine how to engage them and help them rediscover the beauty in travel through our brands, we believe in the future of travel retail. Our presence at the TFWA World Exhibition & Conference reflects our optimism, and we aim to strengthen our collaboration with key partners to bring new growth to our businesses and unique value to travelers worldwide."
The minimalist and elegant Shiseido booth in Cannes will embody the theme of "Kaze" and nature, focusing on originality, storytelling, and emotional expression. The showcase will feature 11 brands from Shiseido Travel Retail's prestigious portfolio, including SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, Drunk Elephant, BAUM, NARS, ISSEY MIYAKE, narciso rodriguez, Serge Lutens, and the newly added Paris-based Zadig & Voltaire, offering a selection of fashion-forward fragrances.
A Runway to Sustainable Long-Term Growth
As Shiseido Travel Retail looks to establish a stronger foundation for the years ahead, it maintains an optimistic outlook for the revival of travel retail. In Asia Pacific, Hainan—a favored destination among Chinese travelers—is set to become a Free Trade Port by 2025. In Japan, the travel retail sector has exceeded expectations with the return of Asian travelers, and EMEA and the Americas continue to experience dynamic growth in their travel markets. The eventual return of global travelers is expected to further propel this momentum, and Shiseido Travel Retail is strategically investing to harness this growth potential.