The Tax Free World Association (TFWA) has announced the appointment of Alessio Crivelli, Global Director of Travel Retail at EssilorLuxottica, as the association’s new Vice President of Marketing. This decision was made during the TFWA Management Committee meeting held on September 5, and Crivelli’s mandate will take effect immediately, running until the next elections in October 2026.
In welcoming Crivelli to the role, the TFWA Board of Directors expressed confidence in his ability to contribute significantly to the association’s goals. They stated:
“We are pleased to welcome Alessio Crivelli as our new Vice President of Marketing. Representing EssilorLuxottica, the world leader in our industry, Alessio brings a wealth of experience and expertise perfectly suited to this position, with a remarkable background in marketing with renowned brands such as Adidas.”
The board also highlighted the additional value that Crivelli’s Italian heritage brings to the team:
“His Italian background will add to the diversity of our board, and his presence will further strengthen our community’s efforts to drive the growth of our sector with excellence and style.”
A Strong Background in Marketing
Alessio Crivelli joins TFWA with a robust career in marketing and brand management. Before his role at EssilorLuxottica, Crivelli held various senior positions in global marketing, contributing to the success of prominent brands, notably at Adidas. His expertise in brand strategy, consumer insights, and digital transformation will undoubtedly prove invaluable as the association continues its efforts to promote innovation and elevate the standards of the duty-free and travel retail sector.
Looking Ahead
As Vice President of Marketing, Crivelli will play a key role in driving TFWA’s marketing initiatives, working closely with both the association’s members and its partners to enhance the visibility and appeal of the travel retail industry. His appointment reflects TFWA’s ongoing commitment to advancing the sector and ensuring that it remains at the forefront of the global retail landscape.
In addition to his professional achievements, Crivelli’s international perspective will help enrich TFWA’s ability to represent the diverse interests of its members and to advocate for a forward-thinking approach to marketing in the travel retail sector.
