At ILTM Cannes 2025, the world’s leading luxury travel event, Martino Lucchetti captivated industry professionals with an elegant and immersive tasting experience presented on behalf of Relais & Châteaux. The celebrated mixologist and ambassador of Italian hospitality offered guests an exclusive discovery of premium Prosecco selections and innovative signature cocktails designed to be served across Relais & Châteaux properties worldwide.
A Celebration of Italian Craftsmanship
With his refined approach and deep commitment to authenticity, Lucchetti highlighted the richness of Italian terroir—particularly the artistry behind high-end Prosecco production. Visitors were invited to explore a curated collection of sparkling wines crafted from traditional vineyards, each chosen to reflect the excellence and values of Relais & Châteaux.
“Our goal is to elevate the guest experience with beverages that embody culture, finesse, and a sense of place,” Lucchetti explained during the event.
Signature Cocktails Tailored for Luxury Hospitality
Beyond the Prosecco tasting, the spotlight was also on a series of signature cocktails specially created for the Relais & Châteaux universe. These recipes, blending premium spirits, artisanal syrups, and fresh Mediterranean ingredients, are designed to be easily implemented in hotels and restaurants of the prestigious collection.
Among the most acclaimed creations presented at ILTM:
- The Riviera Sparkle – a delicate blend of Prosecco, citrus essence, and a hint of basil.
- Capri Sunset – a vibrant cocktail mixing Italian bitters, pomegranate, and aromatic herbs.
- La Dolce Vita Spritz – a refined reinterpretation of the classic spritz, crafted with gourmet infusions.
Each cocktail was developed to reflect the identity of Relais & Châteaux properties: elegant, warm, and rooted in local gastronomy.
A Strong Impact at ILTM 2025
The tasting sessions drew a continuous flow of travel advisors, hoteliers, and journalists who praised the experience for its sophistication and creativity. For Relais & Châteaux, the activation reaffirmed the brand’s commitment to promoting exceptional craftsmanship and enhancing the art of hospitality through unforgettable culinary and beverage experiences.
A New Chapter in the Relais & Châteaux Guest Journey
Through Martino Lucchetti’s presentation, ILTM 2025 became the stage for a new approach to luxury beverage culture—one that blends tradition, innovation, and storytelling. These new Prosecco selections and signature cocktails will soon be available in participating Relais & Châteaux properties, offering guests around the world a taste of Italian excellence.
