At ILTM Cannes 2025, the world’s leading luxury travel event, LVMH reaffirmed its position as a global icon of high-end hospitality. The group was prominently present to spotlight its exceptional portfolio of hotels, each representing the craftsmanship, elegance, and sophisticated lifestyle that define the LVMH universe.

A Strong Presence Reflecting LVMH’s Expanding Hospitality Vision

LVMH’s hotel division—encompassing brands such as Cheval Blanc and Belmond—drew significant attention from luxury travel advisors, key buyers, and industry leaders. The group highlighted its commitment to creating immersive, tailor-made guest experiences that combine art de vivre, haute couture inspiration, and destination authenticity.

The LVMH stand at ILTM quickly became one of the most visited, offering an immersive journey through the group’s properties worldwide.

Cheval Blanc: Excellence at its Purest

Representatives from Cheval Blanc’s iconic maisons—including Saint-Tropez, Randheli, Courchevel, Paris, and St. Barth—were present to introduce new seasonal programs, signature experiences, and the brand’s evolving approach to ultra-personalised service.

Highlights included discussions around:

• New culinary collaborations and chef-driven gastronomic concepts
• Wellness innovations inspired by Guerlain’s luxury spa expertise
• Exclusive bespoke journeys, reflecting Cheval Blanc’s philosophy of “Art de Recevoir”

Belmond: Timeless Elegance and Cultural Immersion

The celebrated Belmond brand also took center stage, showcasing its legendary hotels, luxury trains, and river cruises. Industry partners were given a preview of:

• Renovation projects and elevated guest experiences across key properties
• Immersive cultural programs linked to local traditions and communities
• Sustainable luxury initiatives and long-term preservation commitments

Belmond’s presence highlighted its ability to combine heritage, authenticity, and modern luxury in destinations across Europe, Asia, and the Americas.

High-Level Exchanges With Industry Leaders

Throughout ILTM, LVMH’s hotel executives, general managers, and regional directors held strategic meetings with top global buyers and travel advisors. Their discussions focused on:

• Strengthening partnerships within the luxury travel ecosystem
• Introducing new openings and upcoming developments
• Reinforcing LVMH’s hospitality identity based on creativity, craftsmanship, and emotion

These exchanges further solidified the group’s role as a trendsetter in high-end experiential travel.

A Showcase of the Future of Luxury Hospitality

LVMH’s presence at ILTM Cannes 2025 demonstrated the group’s growing influence in the sector. By uniting innovation, heritage, design, gastronomy, and emotional storytelling, LVMH continues to shape the future of global luxury travel.

As ILTM 2025 concluded, industry professionals unanimously recognized LVMH as a key highlight of the show—an emblem of excellence and a driving force in the evolution of luxury hotels worldwide.