While the spotlight of the Cannes Film Festival dazzled along the Croisette, a parallel event drew international attention beyond the glitz of the red carpet. The third edition of the Bright Oriental Global Gala & APECCCF Cannes Night unfolded in elegance and purpose on the beach of the Majestic Barrière Hotel, seamlessly blending glamour, creativity, diplomacy, and cultural commitment.

At the core of this bold initiative is a young yet increasingly influential organization: the Sino-French Association for Culture, Arts, Commerce, and Exchanges (APECCCF). With a future-oriented vision, APECCCF acts as a catalyst for intercultural dialogue between China and France, bringing together artists, designers, scientists, policymakers, global brands, influencers, and institutions.

A Cultural Bridge on the Croisette

More than a social event, the gala stood as a vibrant expression of cultural diplomacy — fostering connection, dialogue, and mutual inspiration. Through artistic performances, fashion showcases, panel discussions, and keynote appearances by prominent voices, the evening showcased the depth and potential of Sino-French collaboration rooted in excellence, creativity, and mutual respect.

An Expanding Global Influence

In just three editions, the Bright Oriental Global Gala has emerged as a prestigious platform for East-West engagement, positioning APECCCF as a key player in international cultural and economic exchange. In Cannes — where the eyes of the world gather each year — the association has made its mark with grace, ambition, and influence.

The 2025 edition confirmed a powerful truth: when culture is used as a bridge instead of a barrier, it becomes a driving force for diplomacy, innovation, and shared progress.