If you told us a year ago that a date cola would go viral, we probably wouldn’t have believed you. But here we are. Say hello to Milaf Cola, a bubbly soft drink made entirely from dates (yes, actual dates), and absolutely zero added sugar.

It’s made by Al Madinah Heritage Company, a Saudi brand backed by the country’s powerful Public Investment Fund – aka, they’re serious about changing the game. And it’s not just a quirky drink. Milaf Cola is rooted in culture, sustainability, and a big dream: putting Saudi-grown dates on the global stage.

What makes Milaf stand out? It’s not just about health – it’s about heritage. A drink that feels modern but honors centuries of tradition? We’ll raise a glass (of date cola) to that.

Milaf Cola is basically your go-to cola’s cooler, healthier cousin. Instead of refined sugar or artificial sweeteners, it’s powered by the natural sweetness of Ajwa dates from the Madinah region. Not only are these dates super tasty – they’re packed with fiber, antioxidants, and all the good stuff your body lowkey craves.

The drink is fizzy, familiar, but also totally new – like someone poured tradition, wellness, and innovation into a bottle and gave it a little shake.

Dates have been a staple in Middle Eastern drinks for centuries, but Milaf Cola takes that heritage and gives it a modern-day glow-up. Think: less sugar crash, more natural sweetness. The twist? It’s made from dates that usually wouldn’t make it to store shelves -so instead of letting them go to waste, the team gave them a second life as a fizzy, feel-good drink.

Milaf Cola has officially landed in the UAE. We’ve been counting down the days for this viral sensation to land in Dubai – and the wait is finally over. You can now grab a bottle (or a few) at your nearest Al Maya Supermarket, or get it delivered straight to your door via the Noon app.