A timeless symbol of excellence in cinema, the Palme d’or celebrates its 70th anniversary in 2025 — a milestone that reaffirms its status as the most prestigious prize in the world of film.

Evocative of unforgettable moments on the silver screen, the Palme d’or is more than just a trophy. It is a beacon of recognition for artistic brilliance, and a testament to the deep connection between cinema and craftsmanship. Since 1998, this iconic award has been crafted with passion and precision by Chopard, Official Partner of the Cannes Film Festival.

The credit for this dazzling collaboration goes to Caroline Scheufele, Co-President and Artistic Director of Chopard, who envisioned and designed the current iteration of the Palme d’or. Each trophy is brought to life in Chopard’s Haute Joaillerie ateliers in Geneva, requiring over 70 hours of meticulous craftsmanship. The result is a radiant piece of art that celebrates not only the winning filmmaker, but also the elegance and savoir-faire of Swiss jewellery-making.

This year, the 78th Cannes Film Festival will take place from May 13 to 24, 2025, and will mark a particularly special moment in the Festival’s long and storied history. For this landmark edition, acclaimed actress Juliette Binoche will preside over the jury — a choice that echoes the Festival’s enduring celebration of women in cinema.

As the Palme d’or turns 70, it continues to shine as a symbol of creative ambition and cinematic excellence — a golden icon that has inspired generations of filmmakers and captivated audiences around the world.