In celebration of Ramadan, the legendary Roman jeweller Bvlgari has launched a breathtaking new campaign, “Journeys of Ramadan,” that highlights the works of three extraordinary female artists from the GCC. Through an enchanting series of films, the campaign explores powerful themes of rebirth, reflection, renewal, and resilience—echoing the very essence of the Holy Month while showcasing the unique artistic expressions of these remarkable women.
Bvlgari’s campaign emphasizes the deeply personal connections these artists share with Ramadan, offering a fresh perspective on the season of self-reflection, faith, and transformation. The campaign’s films are not just about showcasing art—they are about connecting with the soul, offering a narrative that is both spiritual and inspiring.
Maryam Al Tajer: A Sculptural Tribute to Rebirth
The first film in the series introduces Maryam Al Tajer, a Qatari multidisciplinary artist whose work draws inspiration from the desert rose. The film captures the graceful emergence of a sculpture rising from the desert sands, evoking the delicate yet powerful theme of rebirth. Maryam’s art often centers around themes of endurance and renewal, symbolizing the perseverance that is nurtured through faith. The shifting sands and changing light in her piece echo the continuous process of transformation, resonating deeply with the Ramadan spirit of personal growth and spiritual rebirth.
Hana Almilli: Evolution in the Saffron Sun
The second film, The Saffron Sun, features Hana Almilli, a Saudi multimedia artist whose work reflects the beauty of shifting light and shadow. Captured during the magical hours of dusk, the film follows Hana as she engages with textiles in a setting illuminated by the setting sun. The film’s portrayal of the transition from fasting to nourishment mirrors the transition from day to night, highlighting the contemplative spirit of the Maghrib prayer that marks the end of each fast. Hana’s unique textile installations flow gracefully in the gentle breeze, their movement symbolizing both the passage of time and the nourishment of the body and spirit during Ramadan.
Sara Al Khayal: Weaving Faith with Nature
The final film, The Green Wadi, features Emirati artist Sara Al Khayal, whose installations are inspired by the natural elements surrounding her. In this evocative piece, Sara weaves palm tree leaves using traditional Khoos weaving techniques, drawing a direct link between the natural world and spiritual renewal. The lush, green setting of the wadi, a symbol of life-giving water, represents the nurturing force of faith. Each leaf Sara weaves serves as a metaphor for the strengthening of one’s connection to the divine, as well as the continuous growth and evolution of one’s inner self throughout the holy month.
Art, Faith, and the Spirit of Ramadan
Through these captivating films, Bvlgari’s Journeys of Ramadan goes beyond showcasing stunning artworks—it offers a reflection on the themes of faith, transformation, and resilience that define both the Holy Month and the essence of womanhood. The campaign celebrates the intersection of artistry and spirituality, recognizing the creative forces that shape the region while inviting viewers to pause, reflect, and contemplate.
Bvlgari’s commitment to craftsmanship and creativity is not only displayed in its jewels but also in the artistic journeys of these three women. The campaign honors the beauty of their work while highlighting the meditative spirit of Ramadan—reminding us that art, much like faith, is a journey of continuous renewal and transformation.
