TFWA Airport Forum Focuses on Future of Non-Aeronautical Revenues
During the TFWA Airport Forum held yesterday, experts explored the strategies and efforts being undertaken to ensure the sustainability of non-aeronautical revenues in the aviation industry as it continues its recovery.
The forum centered on the findings and initiatives of the Airports Council International ANARA (Airports Non-Aeronautical Revenues and Activities) working group. This collaborative effort has united industry stakeholders to exchange insights and best practices related to commercial activities at airports. Delegates had the opportunity to learn from members of the ANARA group and gain valuable insights into ensuring a fair and resilient business model.
Svetlana Simecova, Head of Commercial at Fraport Twin Star and ANARA coordinator, underscored the importance of innovation and adaptability in protecting and enhancing non-aeronautical revenues in the ever-evolving aviation industry. She emphasized the necessity for airports and industry stakeholders to adopt fresh strategies and embrace new technologies in order to remain resilient in a rapidly changing landscape.
ANARA operates as a subcommittee of the WESK committee at ACI World, involving experts and fostering collaboration among industry players. Through their collective efforts, they have uncovered valuable insights into the industry's dynamics. Key takeaways include the significance of data-driven decision-making, the role of technology in enhancing passenger engagement, and the transformation of airports into destination hubs in their own right. Additionally, the subcommittee has stressed the importance of flexible commercial agreements and sustainable practices that align with passenger demands and environmental considerations.
Simecova shared some proposed recommendations for establishing equitable and durable business models, including:
- Flexibility: Concession agreements should possess flexibility to adapt to changing market conditions and passenger preferences.
- Transparency: Encourage transparency in negotiations and operations to build trust between airports and concessionaires.
- Performance Metrics: Define clear performance metrics and Key Performance Indicators (KPIs) to measure the success of concessions and ensure accountability.
- Sustainability: Promote sustainable practices across all aspects of concession agreements, from operations to environmental considerations.
- Innovation: Foster innovation and the integration of technology to enhance the passenger experience and revenue generation.
The TFWA Airport Forum served as a platform for industry experts to collaborate and discuss strategies for the sustainable growth of non-aeronautical revenues in the evolving aviation sector.